Are You DNC Compliant? Ask A Professional Column

Posted On: August 2005

As we are all aware, the “Do Not Call” Registry took affect October 2003. Since that time, many companies who do direct phone solicita have had to set up their own databases to address this issue or farm it out to a third party. Initially, the requirement to scrub phone lists was every quarter. However, as of January 1, 2005, that requirement changed to monthly. The “Do Not Call” concept is here to stay and could possibly be expanded into other areas such as fax broadcasts to business etc. It is very important when purchasing consumer lists with phone numbers that you verify that the Company that is selling the data is totally compliant with the DNC process. There have been and will continue to be hefty fines levied against those who do not abide the DNC Rules and Regulations.

There are exceptions to the Registry. These include companies in which you have established a business relationship. They may call you up to 18 months after your last purchase, delivery, or your last payment to them, unless you specifically ask the company not to call again. Also, if you make an inquiry or submit an application to a company, the company can call you up to three months afterward, unless you make a specific request that the company not do so. In addition, political organizations, charities, and telephone surveyors may still call you.

Telemarketing continues to be the lifeblood of many businesses by offering people a range of goods and services. There are still many people who do not mind this type of call. You may be surprised to learn that in addition to getting those numbers who do not want to be called, we also get those who have changed their mind and want to be put back on the “ok to call” list.

As a well established data provider in the Metro Chicago area, we understand the importance of delivering information that is fully compliant with these new laws. Our web site at carries the DNC logo as being compliant with these laws. There are many data providers across the country, some big, some smll. Those that are reputable should inform their customers that they are fully compliant. When purchasing information, it is very important that you never assume the data is DNC compliant. This could be detrimental to your business. Always remember to ask the right questions.

Jeffrey Metcalf is the owner of Record Information Services, Inc., a Marketing Data provider for the greater metro Chicago area. He can be reached at (630) 557-1000.


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Posted On: August 2005

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